| At its annual UK Sales Conference,
BT Global Services treated its sales team to an ‘out-of-this-world’
presentation. It wasn’t held on a space ship, but inside a
‘virtual’ computer game.
Held at the NEC in Birmingham, 1,800 BT Sales
executives gathered to celebrate their achievements, and to be inspired
about their role in building the future success of BTGS. Marketing
Agency, George P Johnson (GPJ), created the concept and developed
the theme of ‘Game-On’ for the event. The auditorium
needed a big stage and the content had to be seen from all areas
of the room. To achieve this, an 18m-wide Musion® Eyeliner™
Foil was used.
Some presenters were beamed in and out of the
stage and others just walked on to the stage and interacted with
larger-than-life graphics that floated around them. The content
presented was a mixture of live filming, recorded footage and 3D
graphics.
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QUOTE: “The
feedback from delegates has been fantastic. There is a sense that
we broke the mould of the typical sales conference with this event”.
– Tim Smart, President of BT Global Sales UK
“This conference has been the topic of many
conversations in the BT Centre”. “I am still being asked
how did you teleport those guys in and how did those floating graphics
work? Sales people who have been with BT for years have said it’s
the best event they have ever been to”. – Neil Blakesley,
Vice President UK Marketing.
Article supplied by: AV Magazine, August 2007
(www.avinteractive.co.uk)
Click
here to see full article (PDF)
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