One of Musion’s® first jobs involved the
Head of Land Rover Design and Head of Discovery 3 Engineering. Presenting
the new vehicle live on stage, the vehicle materialised in 3D form
in front of audiences eyes. The show ran for 45 consecutive days with
dealers from countries all over the world being flown in for the presentation
where Musion® was used as the key presentation technology.
Category: Automotive,
Product Launches
Location: Stokholm, Sweden
Purpose: Unveiling of the Land Rover Sport, first time to be seen
in public.
Duration: 45 Days
Partners: Electrosonic, ATC, Keith Thompson Associates, Burrows
