| Sir Richard Branson achieved the
impossible by being in two places at once, as he was digitally downloaded
into Virgin’s flagship London Megastore for the launch of
the new Virgin Digital service, using Eyeliner™ technology.
Filmed with a degree of transparency to make him appear as a hologram,
the holographic phenomenon gave him the chance to deliver the London
press conference in ‘virtual’ person, despite him being
thousands of miles away on Necker Island, his private Caribbean
retreat. Commenting on his download experience, Sir Richard said:
“Having a virtual self has been amazing and has certainly
made diary arrangements easier to plan. Seeing as Virgin is going
digital, I thought it highly appropriate to do the same.”
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